From Flat Fee to Percentage-Based Planning
A Practical Guide for Wedding Planners Transitioning into the Luxury Market
Flat fees work when budgets are small. But in the luxury market, they leave planners underpaid, overextended, and constantly chasing balance.
When budgets rise, so does the scale: more vendors, more design, more days to produce. Percentage-based planning ensures you’re compensated fairly and resourced properly — so you can deliver flawless wedding weekends without burning out.
This isn’t about charging more. It’s about creating a sustainable, scalable business model that grows with your couples’ investment and gives you the freedom to serve fewer clients at a higher level.
What You’ll Learn Inside:
This step-by-step guide walks you through exactly how to transition:
âś… What Percentage-Based Planning Is:Â Clear definitions, industry standards, and why it works in luxury.
 ✅ Payment Schedules: How to set retainers, installments, and reconciliations so cash flow stays steady.
âś… Communication Scripts:Â Elegant language to explain the model so couples feel confident, not confused.
✅ Scaling with Budget: Why bigger budgets mean bigger productions — and how percentage fees let you staff properly with associates + weekend support.
âś… Travel & Reimbursements:Â How to outline expenses for national vs. international weddings.
✅ Transition Tips: How to move from flat fee → hybrid → percentage-based planning with confidence.
Why It Works
- Aligns your compensation with the true scope of work.
- Builds transparency and trust with couples.
- Protects you from undercharging as events scale.
- Creates a business model that matches the luxury market.
For just $97, you’ll get the exact framework I use for percentage-based planning at ROQUE Events — the same system that allows me to take on only 10 weddings per year while scaling revenue and delivering world-class service.
Bonus: Use code ROQUE at The Artists Lawyer to purchase their vetted percentage-based contract template at a discount.
All sales are final. Due to the digital nature of this product, no refunds, exchanges, or cancellations will be issued under any circumstances.
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Copyright. All content, materials, and digital assets are the intellectual property of La Perle Retreats LLC and are protected under applicable copyright laws.
Liability. La Perle Retreats LLC is not responsible for any damages, losses, or issues resulting from improper use, technical incompatibility, or user error.
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