LA PERLE LEGACY MEMBERSHIP
It’s time to step into the market you belong in.
If you’ve built a solid business but know you’re capable of more, this is your moment. Luxury clients don’t look for planners who try to impress; they choose leaders who command trust, design with vision, and deliver flawlessly.
The Legacy Membership was created for wedding planners who are ready to step into that role. Inside, you’ll find the exact strategies, systems, and creative direction I used to grow from mid-tier weddings to multi-six-figure luxury weekends across Napa, Italy, and beyond.
No fluff. No gatekeeping. Just the real tools you need to transform your business, elevate your brand, and confidently charge what your work is worth.
ENROLL NOW
Each phase of the program is designed to help you refine both your brand and your backend:
- Authority-Driven Brand Positioning – Build a presence that commands $15K+ bookings.
- Editorial Content Strategy – Learn how to design styled shoots, secure publications, and curate your social media presence so your brand speaks luxury before clients ever step into a consultation.
- High-Ticket Sales Mastery – Pre-call priming, consult frameworks, objection handling, and rate anchoring that closes luxury couples with confidence.
- Luxury-Level Systems & Client Experience – Access all of my planning tools, editable email templates, budget trackers, guest list spreadsheets, and onboarding workflows that deliver a true white-glove experience.
- Referral Ecosystem – Understand how to build long-term relationships with venues and vendors that keep you on preferred lists and top of mind.
Led by Raquel Bickford, you’ll gain access to the exact strategies that built ROQUE Events into an internationally recognized firm.
Founder of La Perle Retreats and Owner of ROQUE Events
Raquel Bickford
I’m pulling back the curtain on everything that has brought me to the level of planning I operate at today. From how I transitioned my business model from flat-rate pricing to percentage-based planning, to how I structure proposals and communicate value at a $200K–$1M+ level, you’ll learn exactly how to position yourself for luxury bookings.
Our mission is to raise the standard in the wedding industry by equipping creatives with the clarity, confidence, and connections needed to attract and serve high-end clients. This is the community we wish existed when we were first building our careers, and now we’re making it available to you.
Lead Educator of Photography & Videography
Alex, Owner of Alex Richardson Co.
Inside the Legacy Membership, you’ll have direct access to Alex, our Lead Educator for photographers and videographers. Alex is a sought-after destination photographer who knows what it takes to capture and create at the highest level.
He will guide you through strategies to refine your brand, elevate your storytelling, and stand out to luxury planners. You’ll learn how to build relationships with top-tier vendors, create styled shoots that actually get published, and leverage social media and ads to grow with intention.
Alongside Alex, you’ll gain insight from Raquel’s perspective as a luxury planner, what planners truly look for when recommending photographers and videographers, how to show up as a trusted partner on wedding weekends, and what keeps you top-of-mind for future referrals. It’s a rare chance to hear both sides of the table, the planner and the creative, so you can confidently align your brand, your work, and your relationships with the luxury market you’re aiming to serve.
Introducing
La Perle Legacy Membership
This is your chance to learn directly from a planner and photographer who have walked the path and are opening the playbook. No gatekeeping, no fluff, just what actually works in the elite wedding space.
Legacy Success Curriculum
Course content designed to position you as the industry authority. Master premium messaging, create irresistible high-ticket offers, and unlock scalable visibility and lead generation strategies.
Weekly Coaching Calls
Receive weekly support in META ad sales, branding, and relationship-building to amplify your message, attract ideal clients, and scale your high-ticket offers.
Private Slack Community
Gain exclusive access to our private Slack community. This space is where fellow members collaborate and receive peer-to-peer feedback alongside expert guidance.
Vault of Curated Resources
Unlock everything you need to elevate your wedding business with expertly crafted styled-shoot strategy guides, comprehensive website and brand audit checklists, and more.
Ready to JOIN? Choose your payment plan:
This is for you if:
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You’re ready to break into the high-end market, but don’t know how to position yourself to attract $15K+ bookings with confidence.
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You’re tired of fluff advice and want real tools, systems, and scripts that you can apply immediately to elevate your business.
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You want to refine your brand and client experience so that every touchpoint feels elevated, polished, and aligned with luxury-level expectations.
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You’re looking to build stronger vendor relationships that lead to consistent referrals, publications, and long-term growth.
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You’re ready to scale sustainably, serving fewer couples at a higher level, while protecting your boundaries, your design integrity, and your time.
This isn't for you if:
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You’re looking for quick hacks or shortcuts instead of building a brand and business that can sustain in the luxury market.
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You don’t want to invest in systems, education, or growth, and prefer to keep doing things the way you always have.
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You want to serve as many couples as possible at lower budgets instead of scaling to fewer weddings at a higher level.
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You’re not ready to hold boundaries with clients or vendors and prefer to say “yes” to everything, even if it dilutes your brand.
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You’re unwilling to do the work of refining your messaging, design, and client experience, because luxury clients expect more than average effort.
A Small Glimpse of What You Receive
Inside the Legacy Membership
Weekly Coaching Calls with Raquel + Alex
Direct access to ask questions on business, planning, advertising, and client experience — tailored advice every single week.
Progressive Video Modules & Downloads
Step-by-step trainings that unlock as you progress, keeping you focused and preventing overwhelm.
Editable ROQUE Business Toolkit ($10,000k+ in Resources)
The exact templates, trackers, and workflows we use to run six-figure weddings — yours to customize.
Private Slack Community for Networking + Referrals
Connect with like-minded planners, share wins, and build industry relationships that last.
Are you ready to transform your business?
ENROLL NOW
Your business will receive...
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Proven, Luxury-Market Strategies: Access real-world, results-driven tactics from seasoned pros like authority-driven branding workflows and high-ticket sales frameworks. So you’re not chasing theory, but mastering what works in today’s luxury wedding industry.
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Tailored Playbooks for Your Role: Whether you're refining client experiences or learning how to attract high-end collaborations, the membership delivers role-specific guides from styled shoot blueprints to communication frameworks designed to elevate your craft.
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Time-Saving, Ready-Made Resources: Save precious time with professionally crafted, editable templates, checklists, email scripts, styled-shoot guidance, and ad funnels designed to plug directly into your business without reinventing the wheel.
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Ongoing Mentorship & Community Support: Benefit from weekly live coaching calls with Raquel & Alex, plus a like-minded, referral-focused community offering expert feedback, peer encouragement, and connections that turn single events into long-term, high-value bookings.
